The Rise of Mobile-First Gambling

Attracting New Players with a Mobile First Approach! The increasing take-up and use of mobile devices are transforming most industries. Over recent years, mobile gambling has increased significantly and in 2018 over 70% of online gambling revenues stemmed from mobile devices. For many successful brands this figure is as high as 90%, particularly those mobile-first new entrants that appeal to a new generation of customer and player.

Finding the next big thing is vital in an industry where staying one step ahead of the next guy is so pivotal. With all casinos offering broadly similar types of gambling opportunities, the room for differentiation is less than in some other industries, and online casinos need to identify and leverage these chances to shine wherever possible.

For table games such as Roulette, Blackjack or Baccarat, to compete with the hundreds of other offerings on people’s phones, as well as remain relevant to a new audience of younger players who may not have experienced them, operators must offer a world-class mobile user experience. Playgon’s games are designed in portrait-first mode to give players what they want and expect: superior gameplay while holding the phone in its natural orientation.